RT Journal Article
SR Electronic
T1 How Limited Data Access Constrains Marketing-Mix Analytical Efforts
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 390
OP 393
DO 10.2501/JAR-2018-046
VO 58
IS 4
A1 Gian M. Fulgoni
YR 2018
UL http://www.journalofadvertisingresearch.com/content/58/4/390.abstract
AB