TY - JOUR T1 - What Do We Know About Sports Sponsorships? JF - Journal of Advertising Research JO - J Advert Res SP - 257 LP - 258 DO - 10.2501/JAR-2018-033 VL - 58 IS - 3 AU - John B. Ford Y1 - 2018/09/01 UR - http://www.journalofadvertisingresearch.com/content/58/3/257.abstract N2 - ER -