RT Journal Article SR Electronic T1 Why Marketers Need New Measures Of Consumer Engagement JF Journal of Advertising Research JO J Advert Res FD WARC SP 259 OP 262 DO 10.2501/JAR-2018-034 VO 58 IS 3 A1 Gian M. Fulgoni YR 2018 UL http://www.journalofadvertisingresearch.com/content/58/3/259.abstract AB