@article {VanhammeJAR-2018-032, author = {Jo{\"e}lle Vanhamme and Chung-Kit Chiu}, title = {Measuring Different Emotions in Children With a Pictorial Scale}, elocation-id = {JAR-2018-032}, year = {2018}, doi = {10.2501/JAR-2018-032}, publisher = {Journal of Advertising Research}, abstract = {This study proposes a new measure of emotions suitable for research with children. Emotions play a key role in shaping children{\textquoteright}s responses to advertising, but research on these influences is scarce and underdeveloped. Measuring emotions is challenging, especially with children. The field lacks convenient measurement instruments; in response, this article reports on the development and validation, in a television-advertising context, of a new, self-reported, nonverbal emotion-measurement instrument for children that can assess basic emotions. It is well suited to 8- to 11-year-olds and can be used by practitioners or academics as well as in international contexts without requiring language translation.}, issn = {0021-8499}, URL = {https://www.journalofadvertisingresearch.com/content/early/2018/08/23/JAR-2018-032}, eprint = {https://www.journalofadvertisingresearch.com/content/early/2018/08/23/JAR-2018-032.full.pdf}, journal = {Journal of Advertising Research} }