PT  - JOURNAL ARTICLE
AU  - John B. Ford
TI  - What Do We Know About In-Store Marketing?
AID  - 10.2501/JAR-2018-020
DP  - 2018 Jun 01
TA  - Journal of Advertising Research
PG  - 131--132
VI  - 58
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/58/2/131.short
4100  - http://www.journalofadvertisingresearch.com/content/58/2/131.full
SO  - J Advert Res2018 Jun 01; 58