TY - JOUR T1 - What Do We Know About In-Store Marketing? JF - Journal of Advertising Research JO - J Advert Res SP - 131 LP - 132 DO - 10.2501/JAR-2018-020 VL - 58 IS - 2 AU - John B. Ford Y1 - 2018/06/01 UR - http://www.journalofadvertisingresearch.com/content/58/2/131.abstract N2 - ER -