RT Journal Article
SR Electronic
T1 How Context Can Make Advertising More Effective
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 138
OP 145
DO 10.2501/JAR-2018-022
VO 58
IS 2
A1 Horst Stipp
YR 2018
UL http://www.journalofadvertisingresearch.com/content/58/2/138.abstract
AB