PT  - JOURNAL ARTICLE
AU  - Joe Phua
TI  - E-Cigarette Marketing On Social Networking Sites
AID  - 10.2501/JAR-2018-018
DP  - 2018 May 14
TA  - Journal of Advertising Research
PG  - JAR-2018-018
4099  - http://www.journalofadvertisingresearch.com/content/early/2018/05/10/JAR-2018-018.short
4100  - http://www.journalofadvertisingresearch.com/content/early/2018/05/10/JAR-2018-018.full
AB  - This study examined exposure to three types of e-cigarette marketing—sponsored advertisements, brand pages, and user-created groups—on social networking sites and their influence on health-related outcomes. Results (N = 1,016) indicated that e-cigarette users who joined user-created groups had significantly more negative attitudes toward quitting and lower behavioral control, intention to quit, and self-efficacy than those who were exposed to sponsored advertisements or who followed brand pages. Exposure to two or more types of marketing had an additive effect on health-related outcomes. Social identification, attention to social comparison, and subjective norms also moderated between exposure to e-cigarette marketing and key dependent measures.