RT Journal Article
SR Electronic
T1 Are You Targeting Too Much? Effective Marketing Strategies for Brands
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 8
OP 11
DO 10.2501/JAR-2018-008
VO 58
IS 1
A1 Gian M. Fulgoni
YR 2018
UL http://www.journalofadvertisingresearch.com/content/58/1/8.abstract
AB