TY - JOUR T1 - What Do We Know About Celebrity Endorsement in Advertising? JF - Journal of Advertising Research JO - J Advert Res SP - 1 LP - 2 DO - 10.2501/JAR-2018-006 VL - 58 IS - 1 AU - John B. Ford Y1 - 2018/03/01 UR - http://www.journalofadvertisingresearch.com/content/58/1/1.abstract N2 - ER -