TY - JOUR T1 - Mobile Technology and Its Impact On the Consumer Decision-Making Journey JF - Journal of Advertising Research JO - J Advert Res SP - 12 LP - 15 DO - 10.2501/JAR-2017-058 VL - 58 IS - 1 AU - Laurent Muzellec AU - Eamonn O'Raghallaigh Y1 - 2018/03/01 UR - http://www.journalofadvertisingresearch.com/content/58/1/12.abstract N2 - ER -