RT Journal Article
SR Electronic
T1 Mobile Technology and Its Impact On the Consumer Decision-Making Journey
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP JAR-2017-058
DO 10.2501/JAR-2017-058
A1 Laurent Muzellec
A1 Eamonn O'Raghallaigh
YR 2017
UL http://www.journalofadvertisingresearch.com/content/early/2017/12/15/JAR-2017-058.abstract
AB