PT  - JOURNAL ARTICLE
AU  - Laurent Muzellec
AU  - Eamonn O'Raghallaigh
TI  - Mobile Technology and Its Impact On the Consumer Decision-Making Journey
AID  - 10.2501/JAR-2017-058
DP  - 2017 Dec 18
TA  - Journal of Advertising Research
PG  - JAR-2017-058
4099  - http://www.journalofadvertisingresearch.com/content/early/2017/12/15/JAR-2017-058.short
4100  - http://www.journalofadvertisingresearch.com/content/early/2017/12/15/JAR-2017-058.full