TY - JOUR T1 - Mobile Technology and Its Impact On the Consumer Decision-Making Journey JF - Journal of Advertising Research JO - J Advert Res DO - 10.2501/JAR-2017-058 SP - JAR-2017-058 AU - Laurent Muzellec AU - Eamonn O'Raghallaigh Y1 - 2017/12/18 UR - http://www.journalofadvertisingresearch.com/content/early/2017/12/15/JAR-2017-058.abstract N2 - ER -