@article {Lecuyer436, author = {Charlotte Lecuyer and Sonia Capelli and William Sabadie}, title = {Corporate Social Responsibility Communication Effects}, volume = {57}, number = {4}, pages = {436--446}, year = {2017}, doi = {10.2501/JAR-2017-051}, publisher = {Journal of Advertising Research}, abstract = {For companies, communicating about socially responsible activities does not always lead to benefits. This article aims to contribute to a better understanding of the conditions in which such communications are valuable. The authors investigated the effect of corporate social responsibility (CSR) communication on purchasing intentions, according to the focal company{\textquoteright}s governance. Mentioning its member-owned business status in a CSR message increased the efficacy of that communication, because of positive general attitudes toward these organizations, and it reinforced the impact of the CSR communication on purchase intentions. For investor-owned businesses, both CSR and quality-based messages induced similar purchase intentions.}, issn = {0021-8499}, URL = {https://www.journalofadvertisingresearch.com/content/57/4/436}, eprint = {https://www.journalofadvertisingresearch.com/content/57/4/436.full.pdf}, journal = {Journal of Advertising Research} }