TY - JOUR T1 - How Effective Are Emojis In Surveys Taken on Mobile Devices? JF - Journal of Advertising Research JO - J Advert Res SP - 462 LP - 470 DO - 10.2501/JAR-2017-053 VL - 57 IS - 4 AU - Christopher Bacon AU - Frances M. Barlas AU - Zoe Dowling AU - Randall K. Thomas Y1 - 2017/12/01 UR - http://www.journalofadvertisingresearch.com/content/57/4/462.abstract N2 - ER -