PT - JOURNAL ARTICLE AU - Christopher Bacon AU - Frances M. Barlas AU - Zoe Dowling AU - Randall K. Thomas TI - How Effective Are Emojis In Surveys Taken on Mobile Devices? AID - 10.2501/JAR-2017-053 DP - 2017 Dec 01 TA - Journal of Advertising Research PG - 462--470 VI - 57 IP - 4 4099 - http://www.journalofadvertisingresearch.com/content/57/4/462.short 4100 - http://www.journalofadvertisingresearch.com/content/57/4/462.full SO - J Advert Res2017 Dec 01; 57