PT - JOURNAL ARTICLE AU - John Deighton TI - Rethinking the Profession Formerly Known as Advertising AID - 10.2501/JAR-2017-045 DP - 2017 Dec 01 TA - Journal of Advertising Research PG - 357--361 VI - 57 IP - 4 4099 - http://www.journalofadvertisingresearch.com/content/57/4/357.short 4100 - http://www.journalofadvertisingresearch.com/content/57/4/357.full SO - J Advert Res2017 Dec 01; 57