TY - JOUR T1 - Measuring the Effectiveness of Branded Content across Television and Digital Platforms JF - Journal of Advertising Research JO - J Advert Res SP - 362 LP - 367 DO - 10.2501/JAR-2017-046 VL - 57 IS - 4 AU - Gian M. Fulgoni AU - Raymond Pettit AU - Andrew Lipsman Y1 - 2017/12/01 UR - http://www.journalofadvertisingresearch.com/content/57/4/362.abstract N2 - ER -