RT Journal Article
SR Electronic
T1 How Brands Can Make Smarter Decisions in Mobile Marketing
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 447
OP 461
DO 10.2501/JAR-2017-052
VO 57
IS 4
A1 Vassilis Bakopoulos
A1 John Baronello
A1 Rex Briggs
YR 2017
UL http://www.journalofadvertisingresearch.com/content/57/4/447.abstract
AB