PT  - JOURNAL ARTICLE
AU  - Vassilis Bakopoulos
AU  - John Baronello
AU  - Rex Briggs
TI  - How Brands Can Make Smarter Decisions in Mobile Marketing
AID  - 10.2501/JAR-2017-052
DP  - 2017 Dec 01
TA  - Journal of Advertising Research
PG  - 447--461
VI  - 57
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/57/4/447.short
4100  - http://www.journalofadvertisingresearch.com/content/57/4/447.full
SO  - J Advert Res2017 Dec 01; 57