TY - JOUR T1 - The Ancient History of Advertising: Insights and Implications for Practitioners JF - Journal of Advertising Research JO - J Advert Res SP - 239 LP - 244 DO - 10.2501/JAR-2017-033 VL - 57 IS - 3 AU - Fred K. Beard Y1 - 2017/09/01 UR - http://www.journalofadvertisingresearch.com/content/57/3/239.abstract N2 - ER -