RT Journal Article
SR Electronic
T1 The Ancient History of Advertising: Insights and Implications for Practitioners
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 239
OP 244
DO 10.2501/JAR-2017-033
VO 57
IS 3
A1 Fred K. Beard
YR 2017
UL http://www.journalofadvertisingresearch.com/content/57/3/239.abstract
AB