RT Journal Article
SR Electronic
T1 The Influence of Parental and Communication Style on Consumer Socialization
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 319
OP 334
DO 10.2501/JAR-2017-002
VO 57
IS 3
A1 Jessica Mikeska
A1 Robert L. Harrison III
A1 Les Carlson
A1 Chris L. S. Coryn
YR 2017
UL http://www.journalofadvertisingresearch.com/content/57/3/319.abstract
AB This meta-analysis merged family communication pattern (FCP) and parental socialization literature streams to offer renewed perspectives on how parents intervene in media-related consumer-socialization interactions with children. With only one exception, FCP-type effects were not different from theorized corresponding parental socialization-style effect sizes. This supports prior literature suggesting equivalency between specific FCP and parental socialization pairs. Furthermore, when certain FCP–parental socialization pairs were compared with other pairs on socialization interactions, such as control, coviewing, and discussing media strategy, differences were found that prior theorizing would have supported. Implications of these results are discussed, including what they suggest for managers.