RT Journal Article
SR Electronic
T1 Are You Using the Right Mobile Advertising Metrics?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 245
OP 249
DO 10.2501/JAR-2017-034
VO 57
IS 3
A1 Gian M. Fulgoni
A1 Andrew Lipsman
YR 2017
UL http://www.journalofadvertisingresearch.com/content/57/3/245.abstract
AB