PT  - JOURNAL ARTICLE
AU  - Gian M. Fulgoni
AU  - Andrew Lipsman
TI  - Are You Using the Right Mobile Advertising Metrics?
AID  - 10.2501/JAR-2017-034
DP  - 2017 Sep 01
TA  - Journal of Advertising Research
PG  - 245--249
VI  - 57
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/57/3/245.short
4100  - http://www.journalofadvertisingresearch.com/content/57/3/245.full
SO  - J Advert Res2017 Sep 01; 57