PT - JOURNAL ARTICLE AU - Geoffrey Precourt TI - What Do We Know about Word of Mouth? AID - 10.2501/JAR-2017-018 DP - 2017 Jun 01 TA - Journal of Advertising Research PG - 119--120 VI - 57 IP - 2 4099 - http://www.journalofadvertisingresearch.com/content/57/2/119.short 4100 - http://www.journalofadvertisingresearch.com/content/57/2/119.full SO - J Advert Res2017 Jun 01; 57