%0 Journal Article %A George Terhanian %T What Survey Researchers Can Learn From the 2016 U.S. Pre-Election Polls %B How to Fine-Tune Survey Methods And Restore Credibility %D 2017 %R 10.2501/JAR-2017-025 %J Journal of Advertising Research %P 182-189 %V 57 %N 2 %U https://www.journalofadvertisingresearch.com/content/jadvertres/57/2/182.full.pdf