RT Journal Article
SR Electronic
T1 The Downside of Digital Word of Mouth And the Pursuit of Media Quality
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 127
OP 131
DO 10.2501/JAR-2017-020
VO 57
IS 2
A1 Fulgoni, Gian M.
A1 Lipsman, Andrew
YR 2017
UL http://www.journalofadvertisingresearch.com/content/57/2/127.abstract
AB