PT - JOURNAL ARTICLE AU - Gian M. Fulgoni AU - Andrew Lipsman TI - The Downside of Digital Word of Mouth And the Pursuit of Media Quality AID - 10.2501/JAR-2017-020 DP - 2017 Jun 01 TA - Journal of Advertising Research PG - 127--131 VI - 57 IP - 2 4099 - http://www.journalofadvertisingresearch.com/content/57/2/127.short 4100 - http://www.journalofadvertisingresearch.com/content/57/2/127.full SO - J Advert Res2017 Jun 01; 57