@article {JAR-2017-011, editor = {,}, title = {Innovations in Marketing Analytics}, elocation-id = {JAR-2017-011}, year = {2017}, doi = {10.2501/JAR-2017-013}, publisher = {Journal of Advertising Research}, issn = {0021-8499}, URL = {https://www.journalofadvertisingresearch.com/content/early/2017/03/29/JAR-2017-013}, eprint = {https://www.journalofadvertisingresearch.com/content/early/2017/03/29/JAR-2017-013.full.pdf}, journal = {Journal of Advertising Research} }