RT Journal Article
SR Electronic
T1 Why Television Still Matters
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 1
OP 2
DO 10.2501/JAR-2017-004
VO 57
IS 1
A1 Geoffrey Precourt
YR 2017
UL http://www.journalofadvertisingresearch.com/content/57/1/1.abstract
AB