RT Journal Article
SR Electronic
T1 Measuring Television In the Programmatic Age
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 10
OP 14
DO 10.2501/JAR-2017-009
VO 57
IS 1
A1 Gian M. Fulgoni
A1 Andrew Lipsman
YR 2017
UL http://www.journalofadvertisingresearch.com/content/57/1/10.abstract
AB