TY - JOUR T1 - Agency Creativity: Teams and Performance JF - Journal of Advertising Research JO - J Advert Res SP - 67 LP - 81 DO - 10.2501/JAR-2017-006 VL - 57 IS - 1 AU - Jacqueline Lynch AU - Douglas C. West Y1 - 2017/03/01 UR - http://www.journalofadvertisingresearch.com/content/57/1/67.abstract N2 - Agency creativity is a product of team efforts whereby members interact to share knowledge, skills, and expertise to produce creative campaigns. For an agency, this is an invaluable resource. Using a multidisciplinary approach, the authors of the current article propose a conceptual model that links teams' knowledge utilization, agency creativity, and performance. By considering incremental and radical creativity, the model also builds on the idea that creativity is a multidimensional construct. The framework is presented to act as a catalyst on which to build future empirical research on the nature of team creativity in advertising agencies. ER -