RT Journal Article SR Electronic T1 The Future of Retail Is Mobile JF Journal of Advertising Research JO J Advert Res FD WARC SP 346 OP 351 DO 10.2501/JAR-2016-041 VO 56 IS 4 A1 Fulgoni, Gian M. A1 Lipsman, Andrew YR 2016 UL http://www.journalofadvertisingresearch.com/content/56/4/346.abstract AB