%0 Journal Article %A Gian M. Fulgoni %A Andrew Lipsman %T The Future of Retail Is Mobile %B How Mobile Marketing Dynamics Are Shaping the Future of Retail %D 2016 %R 10.2501/JAR-2016-041 %J Journal of Advertising Research %P 346-351 %V 56 %N 4 %U https://www.journalofadvertisingresearch.com/content/jadvertres/56/4/346.full.pdf