TY - JOUR T1 - Finding Insights on Hard-to-Reach Targets JF - Journal of Advertising Research JO - J Advert Res SP - 339 LP - 340 DO - 10.2501/JAR-2016-039 VL - 56 IS - 4 AU - Geoffrey Precourt Y1 - 2016/12/01 UR - http://www.journalofadvertisingresearch.com/content/56/4/339.abstract N2 - ER -