PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - Finding Insights on Hard-to-Reach Targets
AID  - 10.2501/JAR-2016-039
DP  - 2016 Dec 01
TA  - Journal of Advertising Research
PG  - 339--340
VI  - 56
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/56/4/339.short
4100  - http://www.journalofadvertisingresearch.com/content/56/4/339.full
SO  - J Advert Res2016 Dec 01; 56