PT  - JOURNAL ARTICLE
AU  - Angeline Close Scheinbaum
TI  - Digital Engagement: Opportunities and Risks for Sponsors
AID  - 10.2501/JAR-2016-040
DP  - 2016 Dec 01
TA  - Journal of Advertising Research
PG  - 341--345
VI  - 56
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/56/4/341.short
4100  - http://www.journalofadvertisingresearch.com/content/56/4/341.full
SO  - J Advert Res2016 Dec 01; 56