TY - JOUR T1 - The Power of Political Advertising: Lessons for Practitioners JF - Journal of Advertising Research JO - J Advert Res SP - 239 LP - 244 DO - 10.2501/JAR-2016-034 VL - 56 IS - 3 AU - Gian M. Fulgoni AU - Andrew Lipsman AU - Carol Davidsen Y1 - 2016/09/01 UR - http://www.journalofadvertisingresearch.com/content/56/3/239.abstract N2 - ER -