PT - JOURNAL ARTICLE AU - Gian M. Fulgoni AU - Andrew Lipsman AU - Carol Davidsen TI - The Power of Political Advertising: Lessons for Practitioners AID - 10.2501/JAR-2016-034 DP - 2016 Sep 01 TA - Journal of Advertising Research PG - 239--244 VI - 56 IP - 3 4099 - http://www.journalofadvertisingresearch.com/content/56/3/239.short 4100 - http://www.journalofadvertisingresearch.com/content/56/3/239.full SO - J Advert Res2016 Sep 01; 56