RT Journal Article
SR Electronic
T1 Masters of Insight: When Marketing Art Meets Marketing Science
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 321
OP 337
DO 10.2501/JAR-2016-038
VO 56
IS 3
YR 2016
UL http://www.journalofadvertisingresearch.com/content/56/3/321.abstract
AB