TY - JOUR T1 - Masters of Insight: When Marketing Art Meets Marketing Science JF - Journal of Advertising Research JO - J Advert Res SP - 321 LP - 337 DO - 10.2501/JAR-2016-038 VL - 56 IS - 3 A2 - , Y1 - 2016/09/01 UR - http://www.journalofadvertisingresearch.com/content/56/3/321.abstract N2 - ER -