TY - JOUR T1 - Advertising Creativity: Some Open Questions JF - Journal of Advertising Research JO - J Advert Res SP - 235 LP - 238 DO - 10.2501/JAR-2016-033 VL - 56 IS - 3 AU - Arthur J. Kover Y1 - 2016/09/01 UR - http://www.journalofadvertisingresearch.com/content/56/3/235.abstract N2 - ER -