PT - JOURNAL ARTICLE AU - Arthur J. Kover TI - Advertising Creativity: Some Open Questions AID - 10.2501/JAR-2016-033 DP - 2016 Sep 01 TA - Journal of Advertising Research PG - 235--238 VI - 56 IP - 3 4099 - http://www.journalofadvertisingresearch.com/content/56/3/235.short 4100 - http://www.journalofadvertisingresearch.com/content/56/3/235.full SO - J Advert Res2016 Sep 01; 56