PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - How Does Recall Work in Advertising?
AID  - 10.2501/JAR-2016-031
DP  - 2016 Sep 01
TA  - Journal of Advertising Research
PG  - 229--230
VI  - 56
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/56/3/229.short
4100  - http://www.journalofadvertisingresearch.com/content/56/3/229.full
SO  - J Advert Res2016 Sep 01; 56