TY - JOUR T1 - What 80 Years of Study Means For the Future of Advertising Research JF - Journal of Advertising Research JO - J Advert Res SP - 231 LP - 234 DO - 10.2501/JAR-2016-032 VL - 56 IS - 3 AU - Horst Stipp Y1 - 2016/09/01 UR - http://www.journalofadvertisingresearch.com/content/56/3/231.abstract N2 - ER -