%0 Journal Article %A Horst Stipp %T What 80 Years of Study Means For the Future of Advertising Research %D 2016 %R 10.2501/JAR-2016-032 %J Journal of Advertising Research %P 231-234 %V 56 %N 3 %U https://www.journalofadvertisingresearch.com/content/jadvertres/56/3/231.full.pdf