TY - JOUR T1 - Research Implications Of the “Beyond Advertising” Paradigm JF - Journal of Advertising Research JO - J Advert Res SP - 142 LP - 158 DO - 10.2501/JAR-2016-028 VL - 56 IS - 2 AU - Yoram (Jerry) Wind AU - Catharine Findiesen Hays Y1 - 2016/06/01 UR - http://www.journalofadvertisingresearch.com/content/56/2/142.abstract N2 - ER -