PT  - JOURNAL ARTICLE
AU  - Yoram (Jerry) Wind
AU  - Catharine Findiesen Hays
TI  - Research Implications Of the “Beyond Advertising” Paradigm
AID  - 10.2501/JAR-2016-028
DP  - 2016 Jun 01
TA  - Journal of Advertising Research
PG  - 142--158
VI  - 56
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/56/2/142.short
4100  - http://www.journalofadvertisingresearch.com/content/56/2/142.full
SO  - J Advert Res2016 Jun 01; 56